Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say [O Muhammad]: "Behold, I am bidden to worship God, sincere in my faith in Him alone; 11 And I have been commanded to be the first [among you] of the Muslims." 12 Say: "If I disobey my Lord, I fear the punishment of an evil Day." 13 Say thou: it is Allah I worship, making for Him my religion exclusive 14 as for yourselves, worship anything you please besides Him!" Say, "The real losers will be those who lose themselves and all their kith and kin on the Day of Resurrection. That is the [most] obvious loss. 15 They will have canopies of fire above them and below them, canopies. By that Allah threatens His servants. O My servants, then fear Me. 16 But those who have avoided Taghut, lest they worship it, and turned back to Allah - for them are good tidings. So give good tidings to My servants 17 Those who listen to the Word, and follow the best (meaning) in it: those are the ones whom Allah has guided, and those are the ones endued with understanding. 18 Then, is one who has deserved the decree of punishment [to be guided]? Then, can you save one who is in the Fire? 19 But those who fear their Lord -- for them await lofty chambers, above which are built lofty chambers, underneath which rivers flow -- God's promise; God fails not the tryst. 20 Seest thou not that Allah sends down rain from the sky, and leads it through springs in the earth? Then He causes to grow, therewith, produce of various colours: then it withers; thou wilt see it grow yellow; then He makes it dry up and crumble away. Truly, in this, is a Message of remembrance to men of understanding. 21