And to 'Ad We sent their brother Hud. He said: 'My people! Serve Allah: you have no god save Him. (In attributing partners to Allah) you have merely been fabricating lies. 50 “O my people! I do not ask any fee from you for it; my reward is only upon Him Who has created me; so do you not have sense?” 51 My people! Ask your Lord for forgiveness and turn to Him in repentance. He will shower abundant rains upon you from the heaven, and will add strength to your strength. Do not turn away as those given to guilt.' 52 They said, “O Hud! You have not come to us with any proof and we will not forsake our deities upon your saying, nor will we believe you.” 53 We say nothing, but that one of our gods has smitten thee with some evil.' He said, 'I call God to witness; and witness you, that I am quit of that you associate 54 With Him (Allah). So plot against me, all of you, and give me no respite. 55 Surely I rely on Allah, my Lord and your Lord; there is no living creature but He holds it by its forelock; surely my Lord is on the right path. 56 If you, then, turn away (from the truth), know that I have delivered the message with which I was sent to you. Now my Lord will set up another people in place of you and you shall in no way be able to harm Him. Surely my Lord keeps a watch over everything.' 57 And so, when Our judgment came to pass, by Our grace We saved Hud and those who shared his faith; and We saved them [too] from suffering severe [in the life to come]. 58 Such were 'Ad (people). They rejected the Ayat (proofs, evidences, verses, lessons, signs, revelations, etc.) of their Lord and disobeyed His Messengers, and followed the command of every proud obstinate (oppressor of the truth, from their leaders). 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60