We sent to the people of 'Ad their brother Hud, who said: "O my people, worship God; you have no other god but He. (As for the idols,) you are only inventing lies. 50 "O my people! I ask of you no reward for this (Message). My reward is from none but Him who created me: Will ye not then understand? 51 O my people, beg your Lord to forgive you, and turn to Him in repentance. He will send down rain in torrents for you from the shies, and give you added strength. So do not turn away from Him as sinners." 52 They replied: 'Hood, you have not brought us a clear sign. We will not forsake our gods because of what you say. We do not believe you. 53 We can say no more than that one of our gods may have smitten thee with something evil!" Answered [Hud]: "Behold, I call God to witness - and you, too, be [my] witnesses - that, verily, it is not in me to ascribe divinity, as you do, to aught 54 apart from Him; so try your guile on me, all together, then you shall give me no respite. 55 Indeed, I have relied upon Allah, my Lord and your Lord. There is no creature but that He holds its forelock. Indeed, my Lord is on a path [that is] straight." 56 But if they turn away, [say], "I have already conveyed that with which I was sent to you. My Lord will give succession to a people other than you, and you will not harm Him at all. Indeed my Lord is, over all things, Guardian." 57 And when Our com-mand came to pass, We delivered Hud, together with those who shared his faith, out of special mercy from Us. We delivered them from a woeful chastisement. 58 Such were 'Ad. They repudiated the signs of their Lord, disobeyed His Messengers, and followed the bidding of every tyrannical enemy of the truth. 59 So they were accursed in the world, and they will be damned on the Day of Doom. Beware! The 'Ad turned away from their Lord. 60