And to Ad their brother Hood; he said, 'O my people, serve God! You have no god other than He; you are but forgers. 50 "O my people I ask of you no reward for it (the Message). My reward is only from Him, Who created me. Will you not then understand? 51 “And O my people! Seek forgiveness from your Lord, then incline towards Him in repentance – He will send abundant rain from the sky upon you and will give you much more strength than you have – and do not turn away committing crimes!” 52 Said they: "O Hud! Thou hast brought us no clear evidence [that thou art a prophet]; and we are not going to forsake our gods on thy mere word, the more so as we do not believe thee. 53 “We only say that you have been severely struck by one of our deities”; he said, “I make Allah a witness, and you all bear witness that I have no relation with whatever you ascribe (as partners to Allah)”- 54 beside Him! Contrive, then, [anything that you may wish] against me, all of you, and give me no respite! 55 Indeed, I have relied upon Allah, my Lord and your Lord. There is no creature but that He holds its forelock. Indeed, my Lord is on a path [that is] straight." 56 "If ye turn away,- I (at least) have conveyed the Message with which I was sent to you. My Lord will make another people to succeed you, and you will not harm Him in the least. For my Lord hath care and watch over all things." 57 And when Our Commandment came, We saved Hud and those who believed with him by a Mercy from Us, and We saved them from a severe torment. 58 Such were 'Ad (people). They rejected the Ayat (proofs, evidences, verses, lessons, signs, revelations, etc.) of their Lord and disobeyed His Messengers, and followed the command of every proud obstinate (oppressor of the truth, from their leaders). 59 And they were pursued by a Curse in this life,- and on the Day of Judgment. Ah! Behold! for the 'Ad rejected their Lord and Cherisher! Ah! Behold! removed (from sight) were 'Ad the people of Hud! 60