O ye people! Eat of what is on earth, Lawful and good; and do not follow the footsteps of the evil one, for he is to you an avowed enemy. 168 He will ask you to indulge in evil, indecency, and to speak lies of God you cannot even conceive. 169 And when it is said to them, Follow what Allah has revealed, they say: Nay! we follow what we found our fathers upon. What! and though their fathers had no sense at all, nor did they follow the right way. 170 And so, the parable of those who are bent on denying the truth is that of the beast which hears the shepherd's cry, and hears in it nothing but the sound of a voice and a call. Deaf are they, and dumb, and blind: for they do not use their reason. 171 Believers, eat from the good things that We have given you and give thanks to God if you worship only Him. 172 God has forbidden you to eat that which has not been properly slaughtered, blood, pork, and the flesh of any animal which has not been consecrated with a mention of the Name of God. However, in an emergency, without the intention of transgression or repeating transgression, one will not be considered to have committed a sin. God is All-forgiving and All-merciful. 173 Indeed those, who conceal the Commands that Allah has sent down in His Book and barter them away for paltry worldly gains, fill their bellies with fire. Allah will not speak to them on the Day of Resurrection, nor will He regard them as pure; "a there is a painful torment for them. 174 Those are they who purchase error at the price of guidance, and torment at the price of pardon. How constant are they in their strife to reach the Fire! 175 (Their doom is) because Allah sent down the Book in truth but those who seek causes of dispute in the Book are in a schism Far (from the purpose). 176