He has struck for you a similitude from yourselves; do you have, among that your right hands own, associates in what We have provided for you so that you are equal in regard to it, you fearing them as you fear each other? So We distinguish the signs for a people who understand. 28 And yet the wicked follow their own lusts without understanding. Who can show the way to those whom God allows to go astray? None will they have to help them. 29 AND SO, set thy face steadfastly towards the [one ever-true] faith, turning away from all that is false, in accordance with the natural disposition which God has instilled into man: [for,] not to allow any change to corrupt what God has thus created. This is the [purpose of the one] ever-true faith; but most people know it not. 30 ۞ turning to Him. And fear you Him, and perform the prayer, and be not of the idolaters, 31 even of those who have divided up their religion, and become sects, each several party rejoicing in what is theirs. 32 NOW [thus it is:] when affliction befalls men, they cry out unto their Sustainer, turning unto Him [for help]; but as soon as He lets them taste of His grace, lo! some of them [begin to] ascribe to other powers a share in their Sustainer's divinity, 33 In order to be ungrateful for Our bestowal; “Therefore enjoy”; you will soon come to know. 34 Have We sent down to them any authority which speaks in favour of what they associate with Him? 35 And when We give people the taste of mercy they rejoice at it; and if an ill fortune reaches them because of what their hands have sent ahead – thereupon they lose hope! 36 Do they not see that Allah enlarges and straitens the sustenance of those whom He pleases? There are Signs in this for those who believe. 37 Then give to the near of kin his due, and to the needy and the wayfarer; this is best for those who desire Allah's pleasure, and these it is who are successful. 38 And what you give in usury, that it may increase upon the people's wealth, increases not with God; but what you give in alms, desiring God's Face, those -- they receive recompense manifold. 39 It is God who has created you and given you sustenance. He will make you die and will bring you back to life. Can any of your idols do such things? God is too Exalted to be considered equal to anything else. 40