Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say: "I am commanded to worship God with obedience all-exclusive for Him; 11 "And I am commanded (this) in order that I may be the first of those who submit themselves to Allah (in Islam) as Muslims." 12 Say: "I would, if I disobeyed my Lord, indeed have fear of the Penalty of a Mighty Day." 13 Say: "God alone do I worship, sincere in my faith in Him alone 14 as for yourselves, worship anything you please besides Him!" Say, "The real losers will be those who lose themselves and all their kith and kin on the Day of Resurrection. That is the [most] obvious loss. 15 They have an awning of fire above them and beneath them a dais (of fire). With this doth Allah appal His bondmen. O My bondmen, therefor fear Me! 16 There is good news for those who shun the worship of false deities and turn to God, so give good news to My servants, 17 Who listen to speech and follow the best of it. Those are the ones Allah has guided, and those are people of understanding. 18 On the other hand, could one on whom [God's] sentence of suffering has been passed [be rescued by man]? Couldst thou, perchance, save one who is [already, as it were,] in the fire? 19 But those who fear their Lord -- for them await lofty chambers, above which are built lofty chambers, underneath which rivers flow -- God's promise; God fails not the tryst. 20 Hast thou not seen how Allah hath sent down water from the sky and hath caused it to penetrate the earth as watersprings, and afterward thereby produceth crops of divers hues; and afterward they wither and thou seest them turn yellow; then He maketh them chaff. Lo! herein verily is a reminder for men of understanding. 21