Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say [O Muhammad]: "Behold, I am bidden to worship God, sincere in my faith in Him alone; 11 and I am bidden to be the first of those who surrender to Him.” 12 Say: "If I disobey my Lord, I fear the punishment of an evil Day." 13 Say: "God alone do I worship, sincere in my faith in Him alone 14 (As for yourselves) worship what you will, other than Him' Say: 'The losers are surely those who lose themselves and their families on the Day of Resurrection. Is that not a clear loss' 15 They will have sheets of fire above them and sheets of fire beneath them." That is how God puts fear into the hearts of His servants. Fear me, then, My servants. 16 Those who eschew Evil,- and fall not into its worship,- and turn to Allah (in repentance),- for them is Good News: so announce the Good News to My Servants,- 17 Those who listen to the Word and then follow the best it contains, are the ones who have been guided by God, and are men of wisdom. 18 So will the one upon whom the Word of punishment has proved true, ever be equal to those who are forgiven? So will you guide and save the one who deserves the fire? (Because the hearts of some disbelievers are sealed). 19 But for those who fear displeasing their Lord there are lofty mansions built above mansions, with rivers rippling past below them: A promise of God; (and) God does not go back on His promise. 20 Do you not see that Allah sent down water from the sky, then made it flow on earth as springs and streams and rivers and then with it He brings forth vegetation of various hues; then this vegetation ripens and dries up, turning yellow, whereafter He reduces it to broken straw? Surely there is a lesson in this for those endowed with understanding. 21