Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say, “I am commanded that I must worship Allah as His sincere bondman.” (And so must you too.) 11 I have been commanded to be the first to submit." 12 Say: "I would, if I disobeyed my Lord, indeed have fear of the Penalty of a Mighty Day." 13 Say: Allah (it is Whom) I serve, being sincere to Him in my obedience: 14 as for yourselves, worship anything you please besides Him!" Say, "The real losers will be those who lose themselves and all their kith and kin on the Day of Resurrection. That is the [most] obvious loss. 15 Above them will be a covering of fire, below them a cloud (of flames). With this does God warn His creatures: "O My creatures, fear Me." 16 Those who have avoided worshipping idols and have turned in repentance to God will receive the glad news. 17 Who listen to speech and follow the best of it. Those are the ones Allah has guided, and those are people of understanding. 18 What! as for him then against whom the sentence of chastisement is due: What! can you save him who is in the fire? 19 But those who fear Allah and keep their duty to their Lord (Allah), for them are built lofty rooms; one above another under which rivers flow (i.e. Paradise). (This is) the Promise of Allah: and Allah does not fail in (His) Promise. 20 Beholdest thou not that Allah sendeth down water from the heaven, and causeth it to enter springs in the earth, and thereafter produceth thereby corn various coloured. Thereafter it wirhereth, and thou beholdest it turn yellow; then He maketh it chaff. Verily herein is an admonition for men of understanding. 21