But as for anyone who chooses to remain blind to the remembrance of the Most Gracious, to him We assign an [enduring] evil impulse, to become his other self: 36 whereupon, behold, these [evil impulses] bar all such from the path [of truth,] making them think that they are guided aright! 37 But in the end, when he [who has thus sinned] appears before us [on Judgment Day,] he will say [to his other self,] "Would that between me and thee there had been the distance of east and west!" for, evil indeed [has proved] that other self! 38 But nothing will avail you on that day, for you were unjust, and you will be partners in the punishment. 39 CANST THOU, perchance, [O Muhammad,] make the deaf hear, or show the right way to the blind or to such as are obviously lost in error? 40 We shall inflict retribution on them, whether We take you away from the world (before We do that), 41 Or whether [or not] We show you that which We have promised them, indeed, We are Perfect in Ability. 42 So hold thou fast to the Revelation sent down to thee; verily thou art on a Straight Way. 43 it is certainly a reminder to you and to your people and you will soon be called to account. 44 And question thou our messengers whom We sent before thee; did We appoint any deities other than (Allah) Most Gracious, to be worshipped? 45