But as for anyone who chooses to remain blind to the remembrance of the Most Gracious, to him We assign an [enduring] evil impulse, to become his other self: 36 And verily they hinder them from the way, whilst they deem that they are rightly guided. 37 But in the end, when he [who has thus sinned] appears before us [on Judgment Day,] he will say [to his other self,] "Would that between me and thee there had been the distance of east and west!" for, evil indeed [has proved] that other self! 38 And it profiteth you not this day, because ye did wrong, that ye will be sharers in the doom. 39 CANST THOU, perchance, [O Muhammad,] make the deaf hear, or show the right way to the blind or to such as are obviously lost in error? 40 But whether We do [or do not] take thee away [ere thy message prevails] - verily, We shall inflict Our retribution on them; 41 or We show you a part of that which We have promised them, for indeed We have power over them. 42 So hold thou fast to the Revelation sent down to thee; verily thou art on a Straight Way. 43 It is a (source) of greatness for you and your people. You will surely be questioned about it. 44 And ask those of Our apostles whom We sent before you: Did We ever appoint gods to be worshipped besides the Beneficent Allah? 45