O ye who believe! When the call is proclaimed to prayer on Friday (the Day of Assembly), hasten earnestly to the Remembrance of Allah, and leave off business (and traffic): That is best for you if ye but knew! 9 When the prayer ends, disperse through the land and seek the favor of God. Remember Him often so that perhaps you will have everlasting happiness. 10 Yet when they see some buying and selling, or some sport, they go for it, leaving you standing. Tell them: "What is with God is better than your sport and commerce. And God is the best of providers." 11