O you who believe (Muslims)! When the call is proclaimed for the Salat (prayer) on the day of Friday (Jumu'ah prayer), come to the remembrance of Allah [Jumu'ah religious talk (Khutbah) and Salat (prayer)] and leave off business (and every other thing), that is better for you if you did but know! 9 When the prayer ends, disperse through the land and seek the favor of God. Remember Him often so that perhaps you will have everlasting happiness. 10 Yet when they see some buying and selling, or some sport, they go for it, leaving you standing. Tell them: "What is with God is better than your sport and commerce. And God is the best of providers." 11