O ye who believe! When the call is proclaimed to prayer on Friday (the Day of Assembly), hasten earnestly to the Remembrance of Allah, and leave off business (and traffic): That is best for you if ye but knew! 9 And when the Prayer is finished, then may ye disperse through the land, and seek of the Bounty of Allah: and celebrate the Praises of Allah often (and without stint): that ye may prosper. 10 Yet when they see some merchandise or entertainment, they break away to go to it and leave you standing. Say, "That which God has in store is far better than any merchandise or entertainment." God is the most munificent Giver. 11