O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 But when the Prayer is ended, disperse in the land and seek Allah's Bounty, and remember Allah much so that you may prosper. 10 And when they see some trade or sport, they move towards it and leave you standing delivering the sermon; proclaim, “That which is with Allah, is better than sport and trade; and the sustenance of Allah is the best.” 11