O People who Believe! When the call for prayer is given on (Friday) the day of congregation, rush towards the remembrance of Allah and stop buying and selling; this is better for you if you understand. 9 When the prayer ends, disperse through the land and seek the favor of God. Remember Him often so that perhaps you will have everlasting happiness. 10 Yet when they see some merchandise or entertainment, they break away to go to it and leave you standing. Say, "That which God has in store is far better than any merchandise or entertainment." God is the most munificent Giver. 11