AND UNTO [the tribe of] 'Ad [We sent] their brother Hud. He said: "O my people! Worship God [alone]: you have no deity other than Him. [As it is,] you are but inventors of falsehood! 50 O My people! I ask of you no hire therefor, my hire is only on Him who created me, will ye not then reflect? 51 "Hence, O my people, ask your Sustainer to forgive you your sins, and then turn towards Him in repentance - [whereupon] He will shower upon you heavenly blessings abundant, and will add strength to your strength: only do not turn away [from me] as people lost in sin!" 52 Said they: "O Hud! Thou hast brought us no clear evidence [that thou art a prophet]; and we are not going to forsake our gods on thy mere word, the more so as we do not believe thee. 53 "All that we say is that some of our gods (false deities) have seized you with evil (madness)." He said: "I call Allah to witness and bear you witness that I am free from that which you ascribe as partners in worship, 54 Beside Him. So (try to) circumvent me, all of you, give me no respite. 55 Verily I rely on Allah, my Lord and your Lord; no moving creature is there but He holdeth it by its forelock; verily my Lord is on the straight path. 56 "If you turn away, I have conveyed to you the message with which I was sent. My Lord will make another people your successors and you cannot harm Him in the least. For my Lord is guardian over all things." 57 And when Our commandment came to pass We saved Hud and those who believed with him by a mercy from Us; We saved them from a harsh doom. 58 It was the tribe of `Ad who denied the miracles of their Lord, disobeyed His Messenger and followed the orders of every transgressing tyrant. 59 So they were accursed in the world, and they will be damned on the Day of Doom. Beware! The 'Ad turned away from their Lord. 60