AND UNTO [the tribe of] 'Ad [We sent] their brother Hud. He said: "O my people! Worship God [alone]: you have no deity other than Him. [As it is,] you are but inventors of falsehood! 50 O my people! I do not ask of you any reward for it; my reward is only with Him Who created me; do you not then understand? 51 "Hence, O my people, ask your Sustainer to forgive you your sins, and then turn towards Him in repentance - [whereupon] He will shower upon you heavenly blessings abundant, and will add strength to your strength: only do not turn away [from me] as people lost in sin!" 52 They said: "O Hud, you have come to us with no proofs. We shall not abandon our gods because you say so, nor believe in you. 53 We can only say that some of our gods have stricken you with evil." He said, "I call God to witness, and you also bear witness, that I disown those which you associate with God. 54 Beside Him. So (try to) circumvent me, all of you, give me no respite. 55 Surely I rely on Allah, my Lord and your Lord; there is no living creature but He holds it by its forelock; surely my Lord is on the right path. 56 But if you turn your backs, I have delivered to you that I was sent with unto you, and my Lord will make a people other than you successors; you will not hurt Him anything. My Lord is Guardian over everything.' 57 And when Our command came, We delivered Hood and those who believed with him by a mercy from Us, and delivered them from a harsh chastisement. 58 That was Ad; they denied the signs of their Lord, and rebelled against His Messengers, and followed the command of every froward tyrant. 59 And a curse was made to follow them in the world and on the Day of Resurrection. Lo! A'ad disbelieved in their Lord. A far removal for A'ad, the folk of Hud! 60