O mankind! Eat of that which is lawful and wholesome in the earth, and follow not the footsteps of the devil. Lo! he is an open enemy for you. 168 He enjoins you to commit vice and indecency and induces you to attribute to Allah's name things you do not know to be from Him. 169 But when they are told, "Follow what God has bestowed from on high," some answer, "Nay, we shall follow [only] that which we found our forefathers believing in and doing." Why, even if their forefathers did not use their reason at all, and were devoid of all guidance? 170 The mental condition of those who rejected the way of Allah may be likened to that of the cattle whom the shepherd calls but they hear nothing except the sound of shouts and cries. They are deaf, they are dumb, they are blind; therefore they do not understand anything. 171 Believers, eat the wholesome things which We have provided for you and give thanks to God, if it is Him you worship. 172 God has forbidden you to eat that which has not been properly slaughtered, blood, pork, and the flesh of any animal which has not been consecrated with a mention of the Name of God. However, in an emergency, without the intention of transgression or repeating transgression, one will not be considered to have committed a sin. God is All-forgiving and All-merciful. 173 Those who conceal what Allah has sent down of the Book and sell it for a small price shall swallow nothing but fire into their bellies. On the Day of Resurrection, Allah will neither speak to them nor purify them. Theirs shall be a painful punishment. 174 Those are the ones who have exchanged guidance for error and forgiveness for punishment. How patient they are in pursuit of the Fire! 175 Thus it is: since it is God who bestows the divine writ from on high, setting forth the truth, all those who set their own views against the divine writ are, verily, most deeply in the wrong. 176