And assuredly We have variously propounded in this Qur'an for mankind every kind of similitude; and man is of all things the most disputing. 54 And naught prevented men from believing when the guidance came unto them, and seeking their Lord's forgiveness, but that the wont of the ancients should come upon them, or that the chastisement should come upon them face to face. 55 And We send not the messengers except as bringers of good tidings and warners. And those who disbelieve dispute by [using] falsehood to [attempt to] invalidate thereby the truth and have taken My verses, and that of which they are warned, in ridicule. 56 Who is more wicked than the man who, when he is reminded by the revelations of his Lord, turns away from them and forgets (the consequence of) the deeds wrought by his own hands? We have laid veils over their hearts lest they understand the message of the Qur'an, and We have caused heaviness in their ears. Call them as you may to the Right Path, they will not be ever guided aright. 57 Your Lord is All-forgiving and All-merciful. Had He wanted to punish them for their sins, He would have been prompt to torment them. For their punishment there is an appointed time, after which there will be no way for them to escape. 58 as [was the case with all] those communities that We destroyed when they went on and on doing wrong: for We had set a time-limit for their destruction. 59