Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say, [O Muhammad], "Indeed, I have been commanded to worship Allah, [being] sincere to Him in religion. 11 And I am commanded to be the first of those who are muslims (surrender unto Him). 12 Say: 'Truly I fear, if I should rebel against my Lord, the chastisement of a dreadful day.' 13 Say: Allah I worship, making my religion pure for Him (only). 14 as for yourselves, worship anything you please besides Him!" Say, "The real losers will be those who lose themselves and all their kith and kin on the Day of Resurrection. That is the [most] obvious loss. 15 Above them are mountains of fire and beneath them are mountains of fire; Allah scares His bondmen with this; “O My bondmen! Fear Me!” 16 And (as for) those who keep off from the worship of the idols and turn to Allah, they shall have good news, therefore give good news to My servants, 17 Those who listen to the word, then follow the best of it; those are they whom Allah has guided, and those it is who are the men of understanding. 18 On the other hand, could one on whom [God's] sentence of suffering has been passed [be rescued by man]? Couldst thou, perchance, save one who is [already, as it were,] in the fire? 19 But (as for) those who are careful of (their duty to) their Lord, they shall have high places, above them higher places, built (for them), beneath which flow rivers; (this is) the promise of Allah: Allah will not fail in (His) promise. 20 Hast thou not seen how that God has sent down out of heaven water and threaded it as springs in the earth, then He brings forth therewith crops of diverse hues, then they wither, and thou seest them turning yellow, then He makes them broken orts? Surely in that is a reminder for men possessed of minds. 21