O ye who believe! When the call is proclaimed to prayer on Friday (the Day of Assembly), hasten earnestly to the Remembrance of Allah, and leave off business (and traffic): That is best for you if ye but knew! 9 And when the prayer has been concluded, disperse within the land and seek from the bounty of Allah, and remember Allah often that you may succeed. 10 When they see some merchandise or some sport, they rush towards it and leave you alone standing. Say, "(God's rewards for good deeds) are better than merriment or merchandise; God is the best Sustainer". 11