Call to mind when Abraham said to his father and his people, "I disown utterly that which you worship. 26 “Except Him Who has created me, for He will soon direct me.” (To my place of migration.) 27 And he made it [i.e. La ilaha ill-Allah (none has the right to be worshipped but Allah Alone)] a Word lasting among his offspring (True Monotheism), that they may turn back (i.e. to repent to Allah or receive admonition). 28 Now [as for those who did come after him,] I allowed them - as [I had allowed] their forebears - to enjoy their lives freely until the truth should come unto them through an apostle who would make all things clear: 29 but when the truth came to them, they said, "This is sorcery, and we reject it." 30 And they said, “Why was the Qur’an not sent down upon some chieftain of these two great towns?” (The chiefs of Mecca and Taif). 31 Shall they apportion their Lord's mercy? It is We Who have apportioned among them their livelihood in the life of the world, and raised some of them over others in degrees, so that one of them may take another as a serf; and the mercy of thy Lord is better than that which they amass. 32 Were it not for the fear that all people would become one in disbelief, We would have made for the disbelievers in the Beneficent God ceilings out of silver and ladders by which they would climb up, 33 And for their houses, doors (of silver), and thrones (of silver) on which they could recline, 34 and gold, surely, all this is but the enjoyment of this present life. The Everlasting Life with your Lord is for those who fear (Him). 35