O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 When the prayer ends, disperse through the land and seek the favor of God. Remember Him often so that perhaps you will have everlasting happiness. 10 Yet when they see some buying and selling, or some sport, they go for it, leaving you standing. Tell them: "What is with God is better than your sport and commerce. And God is the best of providers." 11