Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say [O Muhammad]: "Behold, I am bidden to worship God, sincere in my faith in Him alone; 11 And I am commanded this, in order I may be the first of those who submit. 12 Say: "If I disobey my Lord, I fear the punishment of an evil Day." 13 Say: "It is Allah I serve, with my sincere (and exclusive) devotion: 14 (As for yourselves) worship what you will, other than Him' Say: 'The losers are surely those who lose themselves and their families on the Day of Resurrection. Is that not a clear loss' 15 Clouds of fire will they have above them, and [similar] clouds beneath them…" In this way does God imbue His servants with fear. O you servants of Mine! Be, then, conscious of Me 16 seeing that for those who shun the powers of evil lest they [be tempted to] worship them, and turn unto God instead, there is the glad tiding [of happiness in the life to come]. Give, then, this glad tiding to [those of] My servants 17 Those who heed attentively and follow the best from it; it is these whom Allah has guided, and it is these who have intelligence. 18 He against whom the word of chastisement is realized -- shalt thou deliver him out of the Fire? 19 But for those who fear their Lord, are the high chambers with more high chambers built above them – rivers flowing beneath them; a promise of Allah; Allah does not renege on His promise. 20 Did you not see that it is Allah Who sent down water from the sky, and then with it made springs in the earth, and then with it produces crops of various colours, and then it dries up and you see it has become yellow, and He then fragments them into small pieces; indeed in this is a reminder for people of intellect. 21