And to Ad (We sent) their brother Hud. He said: O my people! serve Allah, you have no god other than He; you are nothing but forgers (of lies). 50 O my people, I do not ask you for it any reward. My reward is only from the one who created me. Then will you not reason? 51 "And O my people! Ask forgiveness of your Lord, and turn to Him (in repentance): He will send you the skies pouring abundant rain, and add strength to your strength: so turn ye not back in sin!" 52 They said: "O Hud! No Clear (Sign) that hast thou brought us, and we are not the ones to desert our gods on thy word! Nor shall we believe in thee! 53 All we can say is that some of our gods have smitten you with evil." He replied:" I call God to witness, and you be witness too, that I am clear of what you associate (in your affairs) 54 Beside Him. So (try to) circumvent me, all of you, give me no respite. 55 Surely I rely on Allah, my Lord and your Lord; there is no living creature but He holds it by its forelock; surely my Lord is on the right path. 56 "But if you choose to turn away, then [know that] I have delivered to you the message with which I was sent unto you, and [that] my Sustainer may cause another people to take your place, whereas you will in no wise harm Him. Verily, my Sustainer watches over all things!" 57 And so, when Our judgment came to pass, by Our grace We saved Hud and those who shared his faith; and We saved them [too] from suffering severe [in the life to come]. 58 Such were 'Ad (people). They rejected the Ayat (proofs, evidences, verses, lessons, signs, revelations, etc.) of their Lord and disobeyed His Messengers, and followed the command of every proud obstinate (oppressor of the truth, from their leaders). 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60