And surely We have explained matters to people in the Qur'an in diverse ways, using all manner of parables. But man is exceedingly contentious. 54 And naught prevented men from believing when the guidance came unto them, and seeking their Lord's forgiveness, but that the wont of the ancients should come upon them, or that the chastisement should come upon them face to face. 55 And We send not apostles save as bringers of glad tidings and warners; and those who disbelieve dispute with falsehood that they rebut thereby the truth; and they take My signs and that whereof they are warned as a mockery. 56 Who is more wicked than he who has been reminded of the revelations of his Lord, then turns away from them and forgets what his own hands have done? We have cast veils over their hearts lest they understand Our words, and made them hard of hearing. Call them as you may to the right path, they shall never be guided. 57 And your Lord is Most Forgiving, Owner of Mercy. Were He to call them to account for what they have earned, then surely, He would have hastened their punishment. But they have their appointed time, beyond which they will find no escape. 58 And (as for) these towns, We destroyed them when they acted unjustly, and We have appointed a time for their destruction. 59