Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say (O Muhammad SAW): "Verily, I am commanded to worship Allah (Alone) by obeying Him and doing religious deeds sincerely for Allah's sake only and not to show off, and not to set up rivals with Him in worship; 11 “And I am commanded that I be the first to submit.” 12 Say: "I would, if I disobeyed my Lord, indeed have fear of the Penalty of a Mighty Day." 13 Say: Allah I worship, making my religion pure for Him (only). 14 (As for yourselves) worship what you will, other than Him' Say: 'The losers are surely those who lose themselves and their families on the Day of Resurrection. Is that not a clear loss' 15 Clouds of fire will they have above them, and [similar] clouds beneath them…" In this way does God imbue His servants with fear. O you servants of Mine! Be, then, conscious of Me 16 There are happy tidings for those who keep away from the worship of false gods and turn to God in repentance. Give glad tidings to My creatures. 17 (Muhammad), give the glad news to those of Our servants who listen to the words and only follow the best ones. Tell them that they are those whom God has guided. They are the people of understanding. 18 So will the one upon whom the Word of punishment has proved true, ever be equal to those who are forgiven? So will you guide and save the one who deserves the fire? (Because the hearts of some disbelievers are sealed). 19 But (as for) those who are careful of (their duty to) their Lord, they shall have high places, above them higher places, built (for them), beneath which flow rivers; (this is) the promise of Allah: Allah will not fail in (His) promise. 20 See you not, that Allah sends down water (rain) from the sky, and causes it to penetrate the earth, (and then makes it to spring up) as water-springs and afterward thereby produces crops of different colours, and afterward they wither and you see them turn yellow, then He makes them dry and broken pieces. Verily, in this, is a Reminder for men of understanding. 21