O you who believe (Muslims)! When the call is proclaimed for the Salat (prayer) on the day of Friday (Jumu'ah prayer), come to the remembrance of Allah [Jumu'ah religious talk (Khutbah) and Salat (prayer)] and leave off business (and every other thing), that is better for you if you did but know! 9 When the prayer ends, disperse through the land and seek the favor of God. Remember Him often so that perhaps you will have everlasting happiness. 10 Yet no sooner than they saw some trading or amusement, they flocked to it and left you standing by yourself. Tell them: “That which is with Allah is far better than amusement and trading. Allah is the Best Provider of sustenance.” 11